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Charlotte Ward •

291: The Changing Identity of Support; with Lauren Eimers

About this episode

What happens when AI automates the work that built your career story? We sit down with Lauren Eimers to trace a path from clinical counseling and genetics into customer support leadership and onward to clinical science liaison, then use that journey to unpack a bigger shift: the changing identity of support as AI handles the basics and reshapes teams, metrics, and roles.

Across this candid conversation, we question what “foundations” really mean. If bots resolve simple tickets in seconds, where do managers, directors, and VPs create value? We argue the center of gravity moves toward experience design: setting tone, training AI with the right knowledge, defining escalation paths, and architecting journeys that leave customers feeling seen and confident. That is where human strengths become strategy—storytelling that builds trust, empathy that defuses tense moments, and ethical judgment when answers affect health, money, or safety.

We also get practical about fear and planning. Instead of waiting for clarity, we model scenario thinking: inventory your durable skills, map them to AI-augmented roles like knowledge architecture, prompt strategy, and quality review, and use community to test and refine your plan. Expect a nonlinear path—more lily pads than highways—and treat each step as a chance to strengthen the human elements machines can’t replicate. The pace of change is fast, but the purpose endures: create support that feels simple, respectful, and human, even when the system behind it becomes radically new.

If this resonates, follow the show, share with a teammate, and leave a review telling us which human skill you plan to double down on next.

Lauren Eimers

Transcript

Charlotte Ward: 0:12

Hello and welcome to episode 291 of the Customer Support Leaders Podcast. I'm Charlotte Ward. Today, welcome Lauren Eimers talking about the changing identity of support. Today I'd like to welcome Lauren Eimers back. Lauren, it's lovely to see you again after so long. It's been an age since you last sat down to record a podcast for me. Lovely to see you. Welcome back.

Lauren Eimers: 0:45

Well, thank you. I'm so happy to be here. And yes, I feel so much has happened both on the micro and macro scales for all of us since we last were able to chat. So lots, lots we can dig into, um, given it's been such an age since we have spoken.

Charlotte Ward: 1:02

Oh, it must be a year and a half since you were last on the podcast, I would say. Um, do you want to therefore just give everybody a little bit of a reintroduction to Lauren? Tell our new listeners and remind older listeners who uh who you are.

Lauren Eimers: 1:18

Oh, absolutely. Um, I am just like many other folks in our community, I have a varied background that led me to the customer experience and customer support space. I actually um am a licensed clinical mental health counselor as well as a licensed clinical genetic counselor. And I absolutely adored working with clients and patients in that setting, but also needed a little bit more work-life balance once I started down the path of parenthood. And that's how I found my way to support with a software company. Um, and enjoyed nine beautiful years there, uh, and then changed to biosciences, which then led me to my current role where I am a clinical science liaison, where I have the perfect mix of both my science counseling background as well as my customer experience. So I work at a company called Mara Bio, and we are a new company in the autism testing space. And we could get into, we could have a whole other podcast on that, but I am just loving my job there. I've been there um since the end of last year and just get to interact with th

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